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Golden ratio in the design of the iPod

Posted by Julian Seidenberg on 6 January 2006 | 40 Comments


The Apple iPod is the world's most beautiful MP3 player.

The iPod was designed by Jonathan Ive and his team of designers. Their goal was to create the perfect product. They achieved this with an extreme amount of attention to detail.

One aspect of the design is the basic shape of the device. The rectangle that is the iPod comes closer than any other MP3 player to the golden ratio 1 : 1.618 (also sometimes called the golden section). This ratio appeals to us at an unconscious level.

Attractive human faces have proportions that correspond to the golden ratio, indeed, the human body itself exemplifies this ratio, the Greek Parthenon and many other famous ancient monuments use the ratio throughout their design, the logarithmic spiral on a Nautilus Shell conforms the to golden ratio and even a TV image using those proportion is more appealing (that's why widescreen TV is 16:10). The golden section is deeply ingrained in the design of the Universe. We can't help but be attracted by it.

Here are the ratios of several popular MP3 players:

ipod iriver h10 creative nomad zen xtra

1 : 1.67 = iPod
1 : 1.75 = iRiver H10
1 : 1.47 = Creative Nomad Zen Xtra

The iRiver is too tall, the Nomad is far too fat, but the iPod's shape, though also slightly too tall, comes closest to this magic ratio. It is certainly no accident that it is the most visually appealing. I am however surprised that no other company has created an MP3 player that exactly uses the golden section (the iRiver H320 comes close by using the same ratio as the iPod, but otherwise looks like an ugly brick - sigh).

So remember, whenever you design anything try to use this golden ratio and people will become instinctively attracted.


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  • Posted by Jean, 17/10/2008 10:00pm (7 years ago)

    Chanced on this site by accident trying to follow through leads on fibonacci. I had a medium to poor MP3 player, relunctantly exchanged for a better - the better is a stick, and the former, I'm sure, was close to the Golden Ratio, hence the reluctance of the exchange. I took delight at looking at my Redford, but more delight in the functionality of my new one. I am writing on a Toshiba laptop, for which I fell, in the first instance, on the shape. Functionality happily matches shape! I haven't yet measured its dimensions but am pretty certain it's in the Golden Ratio. Surely the happiest combination is of aesthetics with functionality?

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