deltaflow: home

Golden ratio in the design of the iPod

Posted by Julian Seidenberg on 6 January 2006 | 37 Comments

Tags:

The Apple iPod is the world's most beautiful MP3 player.

The iPod was designed by Jonathan Ive and his team of designers. Their goal was to create the perfect product. They achieved this with an extreme amount of attention to detail.

One aspect of the design is the basic shape of the device. The rectangle that is the iPod comes closer than any other MP3 player to the golden ratio 1 : 1.618 (also sometimes called the golden section). This ratio appeals to us at an unconscious level.

Attractive human faces have proportions that correspond to the golden ratio, indeed, the human body itself exemplifies this ratio, the Greek Parthenon and many other famous ancient monuments use the ratio throughout their design, the logarithmic spiral on a Nautilus Shell conforms the to golden ratio and even a TV image using those proportion is more appealing (that's why widescreen TV is 16:10). The golden section is deeply ingrained in the design of the Universe. We can't help but be attracted by it.

Here are the ratios of several popular MP3 players:

ipod iriver h10 creative nomad zen xtra

1 : 1.67 = iPod
1 : 1.75 = iRiver H10
1 : 1.47 = Creative Nomad Zen Xtra

The iRiver is too tall, the Nomad is far too fat, but the iPod's shape, though also slightly too tall, comes closest to this magic ratio. It is certainly no accident that it is the most visually appealing. I am however surprised that no other company has created an MP3 player that exactly uses the golden section (the iRiver H320 comes close by using the same ratio as the iPod, but otherwise looks like an ugly brick - sigh).

So remember, whenever you design anything try to use this golden ratio and people will become instinctively attracted.

10 Comments

  • Posted by Ofbeo, 02/03/2014 1:53pm (2 months ago)

    <a href=http://sbcselpa.org/media/#7i>valium online</a> safe buy valium online uk - valium pictures

  • Posted by GdHxghHIlRqIGcGlkBM, 26/01/2014 5:15pm (3 months ago)

    http://www.alphascore.com/cp/#077 cost for ambien cr - ambien cr dosage maximum

  • Posted by cuczglws, 19/01/2014 7:00pm (3 months ago)

    Sladen is director of Environmental Studies at Airlie, a research center in northern Virginia that is home to scores of swans and other waterfowl. Normally, we have far fewer such deaths here. <a href=http://www.smaccreations.co.uk/cheap-ralph-lauren-men-v-neck-stripe-sweaters-blue.html>Ralph Lauren Men V-Neck Stripe Sweaters Blue</a> Opsulu <a href=http://www.grahamboothmep.co.uk/michael-kors-wallets-c-3/cheap-michael-kors-monogram-cluth-purses-red-p-313.html>Cheap Michael Kors Monogram Cluth Purses Red</a>
    <a href=http://www.torfisk.dk/cg_dk/index.asp?id=70>canada goose vest tilbud</a> Ccqwei This is a reoccuring ailment where by somebody's unique vivid white the most of ones vacation to your pet retail store. <a href=http://www.mikefoxndlc.ca/2013/12/canada-goose-womens-kensington-down-parka/>canada goose womens kensington down parka</a>
    <a href=http://www.matgal.no/cgoose_no/index.asp?id=28>canada goose jakke norge </a> 0197173696 <a href=http://www.matgal.no/cgoose_no/index.asp?id=40>canada goose jakke tilbud </a>

  • Posted by ilohrybk, 27/12/2013 4:00pm (4 months ago)

    Last year's walk holds the Guinness Book of World Records for the largest gathering of zombies -- 4,093 brain eating and newly dead corpses. Perhaps there doesn need to be talk but at some point or another you do have to say more or less stopped seeing other people now keep shopping BB, as I will, I think you find that only the insecure girls (who you don want to date anyway) have put all their eggs in your basket. <a href=http://www.smaccreations.co.uk/polo-uk-cheap-ralph-lauren-pink-french-rib-full-zip-hoodie-men.html>Polo UK Ralph Lauren Pink French-Rib Full-Zip Hoodie Men</a> Qewkcn <a href=http://www.grahamboothmep.co.uk/michael-kors-satchel-c-1/cheap-michael-kors-satchel-bag-9824-black-p-386.html>Cheap Michael Kors Satchel Bag 9824 Black</a>
    <a href=http://www.torfisk.dk/cg_dk/index.asp?id=62>canadian goose</a> Xgrfkc A recent study done by The Luxury Institute found that Luxury consumers were disappointed in the weakness of luxury brands to meet their on line needs. <a href=http://www.mikefoxndlc.ca/2013/12/fake-canada-goose-jackets-for-sale/>fake canada goose jackets for sale</a>
    <a href=http://www.centralrehab.se/cg_se/index.asp?id=17>canada goose citadel </a> 1062175759 <a href=http://www.matgal.no/cgoose_no/index.asp?id=40>canada goose jakke tilbud </a>

  • Posted by ypgerarj, 27/11/2013 7:42am (5 months ago)

    All of the people we're working with are absolutely brilliant and in the short time I've watched the actors, I have noticed something about all of their performances that is truly exceptional in quality. This resulted in a drastic spike in Allied shipping tonnage lost along convoy routes. <a href=http://www.ecotrucastuces.fr/canada-goose-trillium-parka-rouge-femme-boutique.html>Canada Goose Trillium Parka rouge Femme boutique</a> Dbuqfk <a href=http://www.vaerloesebio.dk/canada_goose.asp>canada goose</a>
    <a href=http://www.torfisk.dk/cg_dk/index.asp?id=45>pels canada goose</a> Tvgudu When you ready to hit the road, the lounger deflates quickly and folds easily into a small, lightweight disk. <a href=http://www.buckshotbooks.ca/2013/11/canada-goose-bird-habitat/>canada goose bird habitat</a>
    <a href=http://www.creasite84.fr/canada-goose-heliarctic-parka-c-22_29/>Canada Goose Heli-Arctic Parka</a> 7261211837 <a href=http://www.trebockar.com/canada-goose-par-c-52/m?n-norge-banff-parka-svart-m?n-norge-kvinnor-oslo-chilliwack-parka-r?d-p-193.html>män norge Banff Parka svart män norge + kvinnor oslo Chilliwack Parka Röd</a>

  • Posted by nkisitvv, 26/11/2013 4:31am (5 months ago)

    A girl got a pet goat. "Honorary Broad" Deana Bogart (Keyboards and Tenor Sax) sings the lead on It Won't Be Long, a song Tracy Nelson sang on the first album she made with the Mother Earth band back in the late nineteen-sixties. <a href=http://www.ecotrucastuces.fr/canada-goose-neige-mantra-parka-rouge-homme-boutique.html>Canada Goose neige Mantra Parka rouge Homme boutique</a> Ezahjg <a href=http://www.torfisk.dk/cg_dk/>canada goose tilbud</a>
    <a href=http://www.torfisk.dk/cg_dk/index.asp?id=45>pels canada goose</a> Pojxqb She matched this gown with Chanel fine jewellery and her maid of honour Cameron Diaz was also dressed by Chanel.. <a href=http://www.buckshotbooks.ca/2013/11/canada-goose-jackets-cheap/>canada goose jackets cheap</a>
    <a href=http://www.johngatus.ca/sale-canada-goose-online/freestyle-vest-outlet.html>canada goose women online shop</a> 0713334951 <a href=http://www.1625wontpass.ca/2013/11/03/canada-goose-women-sale/>canada goose women sale</a>

  • Posted by Jean, 17/10/2008 10:00pm (6 years ago)

    Chanced on this site by accident trying to follow through leads on fibonacci. I had a medium to poor MP3 player, relunctantly exchanged for a better - the better is a stick, and the former, I'm sure, was close to the Golden Ratio, hence the reluctance of the exchange. I took delight at looking at my Redford, but more delight in the functionality of my new one. I am writing on a Toshiba laptop, for which I fell, in the first instance, on the shape. Functionality happily matches shape! I haven't yet measured its dimensions but am pretty certain it's in the Golden Ratio. Surely the happiest combination is of aesthetics with functionality?

  • Posted by george, 28/06/2008 5:44pm (6 years ago)

    marketing is the art of selling to statistics.
    so for the select few who have the brainpower to realize that this particular phi concept is absurd and are more inclined to choose functionality over mass appeal then yes these sort of marketing strategies need not apply to you/i but statistics say otherwise, refer to first line

  • Posted by Bir Tak?±m ??eyler, 27/11/2007 10:49pm (6 years ago)

    [...] admin, 11.28.07 at 12:49 am :: G? 1/4 nl? 1/4 k :: permalink :: rss Tasar?±m ve kullan?±labilirlik ? 1/4 zerine bir ??eyler okurken kar???±ma alt?±n oran(&#8221;Golden Ratio&#8221;) ?§?±kt?±. Alt?±n oran ?§ok acayip bir ??ey. Bitkilerde, hayvanlarda, piramitlerde, insan v? 1/4 cudunda, hatta dna molek? 1/4 llerinde bile kar???±n?±za ?§?±k?±yor. Ke??fedildikten sonra y? 1/4 zy?±llarca incelenmi??, hakk?±nda ciltlerce kitap yaz?±lm?±??. Estetik aranan; sanatta, mimaride, end? 1/4 striyel tasar?±mda ve her yerde uygulanm?±??; halen de uygulan?±yor. iPodlarda dahi, ekran ve boy oran?± alt?±n oranm?±??. ?°??te bir ka?§ link daha. [...]

  • Posted by eddy, 12/07/2007 3:39pm (7 years ago)

    Please look at www.goldenmeangauge.co.uk to see the way you can use the gauge to solve your design problems, with 100% confidence, that everyone will agree the the proportion looks right.

1 2 3 4 next »

Post your comment

RSS feed for comments on this page | RSS feed for all comments