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Devamrita Swami: Jihad versus McWorld consciousness

Place: Nienburg, Germany
Time: 69 min.

Jihad consciousness is the traditional, village culture, not necessarily exclusive to Islam. It is any group of people that value their cultural uniqueness and ethnicity. These kinds of people want to fight the ongoing globalization by any means.

McWorld consciousness is the global consumer culture. Global brands, global food, global pop-stars, global morality (make up your own religion and do whatever feels right). These people look down on the primitive tribespeople. The McWorld is ruled by big business. It is good business if everyone wants the same food. Big Macs can then be mass produced in large quantities for large profits.

Both types of consciousness are merely polished animal life. They are in what is known as ??oesilpa jnana??. Higher than that is ??oebrahma vidya??, or knowledge of a spiritual reality beyond the bodily identification. However, that is just the beginning, the kindergarten, of spiritual knowledge. Higher than that is knowledge of ??oeparamatma??, the Supersoul. The peak of knowledge is knowledge of ??oebhagavan??, the Supreme Personality of Godhead. This level includes all the lower levels.


  • How can this absolute knowledge manifest in our daily lives?
  • In the Bhagavad-Gita it says that a householder must perform his duty? What is this duty?
  • How can be become perfect if our karma is in the way?
  • When following the spiritual path there are often so many obstacles, impediments and unfortunate circumstances that one gets confused. I have so many problems with my children that I can no longer believe in God.
  • Is it possible to enlighten the Jihad and McWorld people with real spiritual knowledge?

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