In today??(TM)s world it is not enough simply to offer some service or product. Products and services are very quickly becoming commoditized, so one must offer some extra value in order to stand out of the crowd. One??(TM)s offering needs to be polished. Here are some examples:
Mac OS X is a very polished computer operating system software: much more so than Windows and much, much more so than Linux (which might have all the features, but lacks the glitter). Polish may seem irrelevant to someone who just wants something that will get the job done, but most people want more. My parents were certainly impressed at the rotating cube fast user switching effect on their Mac mini. That sort of good impression is much more important than the ability to open a file a few milliseconds more quickly.
A good yoga teacher will not just show the yoga asanas (postures). He or she will give a running commentary, tell jokes, tell stories, correct the students??(TM) postures, offer complements to the students when they perform a difficult asana, play background music, light incense, in short, offer a whole polished yoga-experience. Anyone can, after all, do gymnastic exercise.
Chanting the Hare Krishna Maha-Mantra is easy. You just say the words. However, attentive chanting is difficult (at least for me). The aim is to be so fixed in one??(TM)s attention and cry out with such sincerity that Krishna can??(TM)t help but take personal notice. Even chanting just one mantra in such a pure fashion can make someone completely Krishna conscious in an instant. All material contamination is brushed aside. Someone like me however is far away from that stage of shininess and needs to keep polishing. Luckily, practicing the chanting is the very means of polish.